![]() ![]() "We hadn’t done anything like this with games," recalls Simon Dornan, who was head of PR and events at Virgin Megastores. ![]() It was truly going to be a special event. But I’d never done anything like hosting Shigeru Miyamoto Everyone from the cast of The Office to Marilyn Manson, David Bowie… millions of people. I had done a million in-store events like this. But nobody knew what was going to happen.” Cake was all about its ‘media firsts’ and doing something a bit wild for the first time. It had never been done before, that was the thing. But none of us had any idea whether it would work or not. So it was a case of ‘Miyamoto is coming to the UK? Why not do a signing with him?’ It was that simple. “Cake was basically managing all the signing events at Virgin Megastores on Oxford Street. “Nintendo and Virgin Megastores were both clients of Cake,” recalls John Tyrrell, who is currently employed by Devolver Digital but was running the Nintendo press office within Cake at the time. Here’s the story of the day Shigeru Miyamoto visited Virgin Megastores on Oxford Street.īack in 2003, Nintendo UK’s PR was operated by the agency Cake – and it was the Cake team that was tasked with making the most of Miyamoto’s visit. And it turns out, it was a special afternoon for those behind-the-scenes, too. I was in the room that day, standing in the queue for four hours to get a game signed, and it was a day that I’ve never forgotten. ![]() But rather than the usual media appearances, Miyamoto did something he has never done before or since: he spent three hours meeting fans and signing games. The legendary video game creator visited London as part of a European tour to promote The Legend of Zelda: The Wind Waker on Nintendo GameCube (plus the GBA release of The Legend of Zelda: A Link To The Past and Four Swords). 20 years ago today, Shigeru Miyamoto came to town. ![]()
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